SEO, Search Engine Optimisation

Max was formerly employed at Fridays Legal Services who specialise in Conveyancing, Lease Extension and Probate services, doing Legal SEO, Conversion Optimisation, Link building, Copywriting and Marketing Analytics.

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Legal SEO

The challenges that a legal SEO are similar to those faced by any other SEO targeting a highly competitive market. However the real dificulty comes in actually marketing your products. Ever noticed that 70% of law firms have the scales of justice as their logo? I have.

Conversion Optimisation

This is the end of designing a website by committee! Finally any change or new features ability to improve your ROI can be quantified. By either split A/B testing or multivariate testing.


To run a conversion optimisation experiment you require

1. Google analytics; for your baseline
2. Google Website optimiser; to run the test
3. Your head screwed on; to take a meaningful analysis from the results